Let's
tackle net neutrality. Net neutrality, as I'm sure you've read, means
that the telecom/cable/satellite/wireless networks that connect you to
the Internet have to allow you to access anything on the Internet
equally, without making it easier to connect to one site vs. another.
And that matters, not only to the companies and websites that you use
right now and might someday use in the future, but it matters hugely to
you too. More on that in a minute.
But first, let's break network neutrality down into a real world
example. Say you've just launched a website that focuses on delivering
the best reviews and news about apps, games and devices. Pretend you
call it AppConsumer.com,
like I did mine. Let's say the traffic is going thru the charts in just
the first few days, blowing away even your highest expectations for the
site.
And then let's say since you use Google Ads and since Google
searches are starting to drive traffic to your awesome app review site
that somebody at Google says, "Hey, we should get into the app, game,
and device reviews and news business like those guys at AppConsumer.com."
Google also knows just how huge the growth in searches for app reviews
and news that I've cited on here many times lately is.
Anyway, the point is, let's say Google decides to start a direct
competitor to your company. Google starts adding lots of very
expensively-developed technologies to their app reviews website, but
the networks are clogged because of people still coming to your site and
other small-business-owned app reviews and news websites, so Google
says to Verizon and the other carriers:
"Look, we'll pay you if you'll carry our content and make it work
better on your networks than anybody else's. Especially those damn
rebels at AppConsumer.com!" (Okay, maybe I made up them saying that last part for effect.)
And that's where the fissure starts. Network neutrality might be
good for competition which might be good for you, the consumer. But
then again, if Google's invested in new technologies that can only be
delivered if they get the extra broadband on the networks that they're
now paying Verizon for, then why would we want to suppress that? Don't
you, as a consumer, want access to the very best technologies, and if
you've got a problem with companies like Google that bribe the people
selling you access to the Internet, then don't use Google products and
try to only use networks that remain net neutral. It's a free country,
right? (ha!)
On that note, isn't this arrangement between Google and Verizon a
lot like the illegal payola arrangements of the music industry? You're
not allowed to pay to get your music content on the radio, but you can
pay to get your web content on the network?
And finally, maybe it's up to us at AppConsumer,
as a competitor of Google's, to figure out ways to build on top of
their new app reviews technologies to enhance the experience of my
users and also thereby gain access to Google's preferred network status
at Verizon et al?
One of the main reasons for Google abandoning their former
positive-on-net-neutrality stance is because they want to kill off any
chance of anybody ever competing with YouTube as the de facto standard
for delivering user-gen video on the Internet. With this agreement
with Verizon, Google's formally announced it's game over for YouTube
competitors.
And there's the point of this article for Google investors and for followers of my Revolution Investing newsletter.
What if I told you that Google could pay millions of dollars to
ensure that YouTube never loses to a competitor, ensuring that all
user-gen content creators (and any small business and most medium and
large businesses, including media/entertainment companies) would use it
and therefore creating a perfect virtuous cycle. Not this year, but
ten years from now, when we're all consuming almost all of our content
wirelessly with apps on our smartphone/devices and YouTube will deliver
the vast majority of it. Can't you see Google search type market share
here? say 60-70%? of video delivered on smartphones?
That business, supported with ads and search and all the other
things that Google does, will be worth hundreds of billions of
dollars. I've said before that I can see a Google $2000 price tag
before 2020. This emboldens me on that prediction. Google, via
YouTube, wins big with the death of net neutrality.
In the meantime, stick with Google the stock and help support a small business content provider while they still exist - http://appconsumer.com, the best reviews and news of apps, games and devices on the net.