You know I love to find revolutions that are changing the marketplace and exploding in growth and enable us to ride their wave to big profits over time. I've talked about the China Middle Class revolution, the food-consumption revolution, the Internet video revolution...and my favorite of all for a while has been the App Revolution. Yes, the App Revolution is worthy of capitalization.
More than 100 million people will buy their first app-enabled smart phone this year. More than a quarter billion people will buy an app-enabled smart phone this year. There will be more app-enabled smart phones sold than PCs next year. There will be more than one billion app-enabled smart phone users on the planet within the next three years. And by the year 2020, more than one billion people will buy an app-enabled smart phone every year and more than one-third of the world's population --more than two billion people -- will be using apps on their smart phones. (All these estimates come from Gartner, RBC Capital Markets and Willard Media Ventures).
That's a market I want to play in, and while we've already got some great publicly-traded investments in the Revolution Investing model portfolio, I want way more exposure to this industry that will be exploding like no other in our history. So I've started AppConsumer.com which I hope will become the de facto standard resource for app reviews and news.
App wasn't a household term just three years ago, but with the advent of the iPhone and then the Android, not to mention the latest rounds of Blackberry, Palm, Nokia and Windows phones, everybody knows about apps now. Take a look at the growth in searches for "App Reviews" from Google Trends:
Or even the explose growth in even just the word "app":
I've been looking at growth charts for twenty years now, and I don't recall ever seeing such consistent, clear and straight up pure growth in any industry like we are about to see in the app world. The growth in those charts are just getting started.
We're talking about a target market of billions of people using hundreds of billions of apps reading literally trillions of articles about apps, app reviews, app news, app devices, app games, app-anything.
And on that note, I've also founded AppConsumers.com, the social network of the app world, and AppWikipedia.com, the wikipedia of the app world. I always tell people the best investment they can make is to invest in themselves and to start their own businesses in a growing industry that they have passion about. Well, I'm putting my money where my mouth is, and as I continue to search for the best publicly-traded themes to play this unique app-world explosion opportunity, I'm going to go full-speed in making AppConsumer.com the only place people think of when they want to find all the best app reviews and news from around the Internet.
I guess you could say I'm consumed with apps? (I hope my mom, at least, will like that play on words.)